proposals

Besides just being very design forward in architecture, CO-OP gave me a lot of freedom to push design in their RFP responses. I know that most people don’t put proposals in their portfolio, but I feel that I and the people I worked with really crafted some documents that were informative, tailored to their audience, and looked great.

Our win rate on these proposals came largely from relationships the firm had built over years and the quality of their previous work. But leadership was brand-savvy. They wanted the design of every proposal to match the sharpness of their architecture.

Between TSP Inc. and CO-OP, I contributed to several proposals and led production on about 50. Two stand out.

The first was for a top-tier, destination golf course named Mapleton. Competition was tight, but the architects developed dynamic designs rooted in the site's history and found ways to cut construction time. We matched the Scandinavian heritage of the area's early settlers—and the aesthetic of the design concepts—with a clean, sharp proposal layout. The proposal we created for Mapleton is my favorite based on both the final product and the collaborative effort behind it.

The second was for the Dacotah Prairie Museum expansion. The review committee was new to the RFP process, so we made ours more accessible to the lay person. Since the expansion would include children's exhibits, we took a playful design approach. I also coordinated with the architects on displaying their conceptual renderings, studies, and axonometric drawings.